The Existence of Bagurau Tradition on Instagram

Abstract

Bagurau is a Minangkabau oral tradition that existed long before media technology developed as it is today. Of the many oral traditions that have disappeared and can no longer survive in this era, it still survives. Even this tradition is present in various social media that are now. This article explains the form of bagurau tradition of survival in the era of media technology with a focus on observations on Instagram social media. For this reason, qualitative methods are used with data collection techniques through observation on Instagram media. Based on these studies, bagurau is one of the popular Minangkabau oral traditions. Even some accounts make this tradition a superior content that not only increases the popularity of the account but also adds money to the entry.