This investigation delves into the profound impact of technology and social media by examining jihad narratives within the millennial demographic. The millennial generation, employing an innovative strategy of self-directed learning, has moulded propositions, paradigms, dual meanings, and religious narratives, resulting in the emergence of two pivotal terms: self-radicalization and self-recruits. Utilising Teun A Van Dijk’s critical discourse analysis, we scrutinise a news item, unraveling discourses and multiple meanings. Our findings intricately expound upon the contextualisation of millennials, technology, the Internet, social media, YouTube, radicalism, jihad, and religious narratives—a trilogy that introduces a groundbreaking terminology: Critical discourse analysis of self-religious narratives, with a specific focus on self-radicalization and self-recruitment. This study propels our comprehension of how millennials navigate and influence religious discourses in the era of digital communication.