The exploitation of vulnerability through personalised marketing communication: are consumers protected?

Strycharz, Joanna; Duivenvoorde, Bram B.

doi:10.14763/2021.4.1585

Cited by 12 publications

(4 citation statements)

References 49 publications

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“…Both protection of and respect for the values of indigenous people are likely to result in less bellicose and more sustainable commercial ventures. Moreover, the need for protection could be moderated if established tools such as health impact assessments [ 125 ] are used to identify harms expected to result from investments, developments, and practices (e.g., social media advertising algorithms promoting extremism) in advance of their launch [ 126 ].…”

Section: Discussionmentioning

confidence: 99%

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

Bellis,

McManus,

Hughes

et al. 2024

IJERPH

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Violence has immediate and long-term repercussions for the health of individuals and communities. Recent increases in the understanding of public health approaches to violence prevention have focused on the policies and practices of government, health, and other public sector agencies. However, the roles of commercial bodies in fostering and preventing violence remain largely unaddressed. The wealth and influence of some companies now exceeds that of many countries. Consequently, it is timely to explore the roles of commercial processes in violence. Using a conceptual framework for the commercial determinants of health, we examine seven practices: political; scientific; marketing; supply chain and waste; labor and employment; financial; and reputational management. We include areas directly linked with violence (e.g., firearms) and those that indirectly impact violence through the following: design and promotion of products; employment practices; and impacts on environment, poverty, and local resources. A range of avoidable commercial behaviors are found to increase levels of violence including the following: lobbying practices; distortion of scientific processes; polluting manufacture and supply lines; poor employee protections; financial investment in organizations and regimes associated with violence; and misleading communications and marketing. We conclude commercial actors can take action to ensure their workers, clients, suppliers, and distributors help prevent, not promote, violence. New technologies such as artificial intelligence are transforming corporate processes and products and offer opportunities to implement violence prevention through commercial developments (e.g., monitoring online content). International regulation of commercial behaviors is needed to prevent interpersonal and interstate conflict and harms to health and trade.

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Section: Discussionmentioning

confidence: 99%

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

Bellis,

McManus,

Hughes

et al. 2024

IJERPH

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show abstract

“…In the online marketplace, especially, a structural digital "choice architecture" continuously feeds traders with consumers' data, deepens their information asymmetries and magnifies their power imbalance (Helberger et al, 2021;Helberger et al, 2022). Digital manipulation is increasingly done in a personalised manner and targets personalised vulnerability (Strycharz & Duivenvoorde, 2021). As consumers become increasingly intertwined with the market, consumer vulnerabilities are not only exploited but also actively created by firms, using, for example, biased algorithms that perpetuate existing discrimination (e.g., Grochowski, Jabłonowska, Lagioia & Sartor, 2022) or advertising practices that normalise undesirable behaviour patterns (e.g., Kaupa, 2021).…”

Section: From the Average Consumer To The Vulnerable Consumermentioning

confidence: 99%

"Embedded Consumer": Towards a Constitutional Reframing of the Legal Image of Consumers in EU law

Ouyang

2024

SSRN Journal

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“…While the latter serves as the mechanism for identifying the potential victims, the former represents the next step in executing such illicit activities. Strycharz and Duivenvoorde (2021) found that the so-called personalized marketing communication (PMC) might be operated to exploit social media users' vulnerability. In the context of human trafficking, the personalization of content based on psychological targeting holds the most critical value.…”

Section: Personalized Contentmentioning

confidence: 99%

Algorithmic Exploitation in Social Media Human Trafficking and Strategies for Regulation

Moore

2024

Laws

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Human trafficking thrives in the shadows, and the rise of social media has provided traffickers with a powerful and unregulated tool. This paper delves into how these criminals exploit online platforms to target and manipulate vulnerable populations. A thematic analysis of existing research explores the tactics used by traffickers on social media, revealing how algorithms can be manipulated to facilitate exploitation. Furthermore, the paper examines the limitations of current regulations in tackling this online threat. The research underscores the urgent need for collaboration between governments and researchers to combat algorithmic exploitation. By harnessing data analysis and machine learning, proactive strategies can be developed to disrupt trafficking networks and protect those most at risk.

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The exploitation of vulnerability through personalised marketing communication: are consumers protected?

Cited by 12 publications

References 49 publications

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

The Commercial Determinants of Violence: Identifying Opportunities for Violence Prevention through a Public Health-Based Framework Analysis

"Embedded Consumer": Towards a Constitutional Reframing of the Legal Image of Consumers in EU law

Algorithmic Exploitation in Social Media Human Trafficking and Strategies for Regulation

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