The Exploration of College BBS Construction and Management Innovation under the Multicultural Background

Abstract

In recent years, with the development of global economic integration, cultural diversity trend is increasingly obvious, especially the increasing popularity of network communication, which has profound effect on the contemporary university students' thought ideas, behavioral pattern and value orientation. And it caused the attention of the whole society. College BBS is an important platform for college students to exchange ideas and share resources and its influence is ascend increasingly. That is the challenge and opportunity for the college education management work's development. How to construct and manage the college BBS, give full play to the resource advantages and avoid its negative influence is a significant study. This study takes the Jinan university youth BBS for example to discuss how to enhance the college BBS construction and management on the multicultural background through a series of investigation interview. In order to provide some references and suggests for the college BBS`s construction and management.