The extent of energy drink marketing on Canadian social media

Ayoub, Chanelle; Pritchard, Meghan; Bagnato, Mariangela; Remedios, Lauren; Kent, Monique Potvin

doi:10.1186/s12889-023-15437-w

Cited by 12 publications

(3 citation statements)

References 54 publications

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“…Accordingly, ED advertising is aggressively aimed at them [230, 235], with emphasis on the platforms frequented by them (e.g. Twitch) [243–245].…”

Section: Discussionmentioning

confidence: 99%

Prevalence of energy drink consumption world‐wide: A systematic review and meta‐analysis

Aonso‐Diego,

Krotter,

García‐Pérez

2023

Addiction

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Background and aimsThe increasing market for energy drinks (EDs) in recent years, as well as the health risks caused by their consumption, prompt calls to estimate the prevalence of ED use among different countries. This systematic review and meta‐analysis aimed to synthesize the prevalence of ED use in different continents and age groups.MethodWe searched two databases (i.e. PubMed and PsycInfo) on 31 March 2023 to identify studies reporting the prevalence of ED use. A total of 192 studies (196 distinct samples; n = 1 120 613; 53.37% males) from the United States, Europe, Asia, Oceania and Africa were included in the analysis. A random‐effects model was applied to estimate the overall pooled prevalence at several time‐periods. Subgroup analyses were performed to provide prevalence based on continent and age group. The quality of articles was assessed using Joana Brigg's Institute (JBI) critical appraisal checklist. Measurements included prevalence of ED use (i.e. life‐time, past 12 months, past 30 days, past 7 days and daily use), continent and age group (i.e. children, adolescents, young adults and adults).ResultsThe life‐time ED use world‐wide‐pooled prevalence was estimated to be 54.7% [95% confidence interval (CI) = 48.8–60.6; I2 = 99.80], 43.4% (95% CI = 36.1–50.6; I2 = 99.92) in the past 12 months, 32.3% (95% CI = 28.8–35.8; I2 = 99.82) in the past 30 days, 21.6% (95% CI = 18.7–24.5; I2 = 99.95) in the past 7 days and 8.82% (95% CI = 6.3–11.4; I2 = 99.95) daily ED use. Subgroups analyses showed significant differences in ED life‐time use within age groups (P = 0.002) and continents (P = 0.035).ConclusionsThe world‐wide prevalence of energy drink use appears to be high, particularly among adolescents and young adults.

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“…Accordingly, ED advertising is aggressively aimed at them [230, 235], with emphasis on the platforms frequented by them (e.g. Twitch) [243–245].…”

Section: Discussionmentioning

confidence: 99%

Prevalence of energy drink consumption world‐wide: A systematic review and meta‐analysis

Aonso‐Diego,

Krotter,

García‐Pérez

2023

Addiction

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“…Energy drinks containing active ingredients such as caffeine, guarana, or taurine are marketed as being able to increase energy and improve concentration, with some consumers using them as a substitute for coffee [64]. They are promoted by large marketing campaigns, targeted to adolescents and young adults [52,65,66]. Taste, brand loyalty, and the perceived positive effects of energy drinks have been identified as key drivers of purchasing behaviour and consumption choices [67].…”

Section: Marketingmentioning

confidence: 99%

Serving Sizes and Energy Content of Grab-and-Go Sweetened Beverages in Australian Convenience Stores, Supermarkets, and Fast-Food Outlets

Liu,

Lai,

Nguyen

et al. 2023

Beverages

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There is a growing demand for convenience grab-and-go (GNG) food and beverages due to the modern, busy lifestyle. The types of food and beverages available in this sector are currently not well defined, although a large selection of discretionary foods is typically on display. The aims of this study were (1) to summarise the literature on consumers’ purchasing behaviours of sweetened beverages, in particular the effects of purchasing locations and settings, price, promotion, and serving sizes, followed by (2) a cross-sectional audit of available sweetened beverages (sugar-sweetened and intensely sweetened) in the GNG sector. Three common GNG settings (convenience stores, front of supermarket, and fast-food outlets) within metropolitan Sydney, Australia, were selected in three different socioeconomic localities. Data were collected by in-store visits (n = 18) and using brand websites between March and April 2022. A total of 1204 GNG sweetened beverages were included. Sugar-sweetened beverages comprised 67% of beverages, with the highest proportion in fast-food outlets (80%), followed by convenience stores (67%) and supermarkets (61%). The majority (63%) of sugar-sweetened beverages had an energy content higher than 600 kJ and a serving size over 375 mL. Fast-food outlets in particular had the smallest selection of sugar-sweetened beverages less than or equal to 250 mL (5.1%). No differences across socioeconomic localities in the proportion and serving sizes of available sugar-sweetened beverages were observed. These findings show that the majority of GNG sweetened beverages have large serving sizes and high energy content, and opportunities exist to improve this food environment. An increased selection of smaller serving sizes can nudge consumers towards more appropriate serving size selections.

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“…Instagram boasts a vast user base with an engagement rate ten times higher than Facebook's and thirty times higher than Twitter's (Seifert et al, 2023). The most widely used social media on smartphones among teenagers include YouTube, Snapchat, Twitter, Instagram, and Facebook (Ayoub et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

Exploring the impact of Instagram like visibility on self-confidence

Susilawaty,

Jaya,

Sudirman

et al. 2023

J. Kaji. Komun.

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Background: Instagram allegedly hid the number of likes due to its alleged negative effect. However, it now allows users to choose their visibility settings. Users can either hide or show the number of likes, which has become a conversation topic among users. Some users responded positively, while others had less favorable responses. Moreover, because they consider the “like” feature one of Instagram’s key differentiators, some users hide the number of likes while others continue to display them. Purpose: This study explores users’ choices in configuring Instagram-like settings and their underlying motivations. Additionally, the study also examines the role of Instagram-Likes in boosting self-confidence. Method: This research used a quantitative descriptive method involving 703 students from the Communication Science Study Program at Halu Oleo University, Indonesia. The sample consisted of 70 individuals aged 18 to 24. The data analysis used descriptive statistics to provide a general overview of each variable, displayed with a frequency chart. Researchers also used qualitative data for comparative purposes to enhance research results. Result: Most respondents chose to indicate the number of likes, categorizing their motives into neutral, positive, and negative categories. Instagram likes are a relatively insignificant aspect of life. On the positive side, they can offer benefits to users, such as validation and recognition. Conversely, flaunting one’s likes can be viewed as seeking validation or showing off. It is worth noting that some individuals who conceal the visibility of likes do so to safeguard their self-esteem and mental well-being. Another finding from this study is that Instagram-Like can strengthen their self-confidence. Conclusion: Instagram users have complete control over the Instagram-like options that allow them to hide their like count or not. Instagram-Like can increase self-confidence. The consideration of ‘likes’ as a manifestation of praise, appreciation, acceptance, admiration, and love from others is a prevailing sentiment among individuals. Implication: The researchers expect this research will provide new insights into using social media wisely for positive mental health.

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The extent of energy drink marketing on Canadian social media

Cited by 12 publications

References 54 publications

Prevalence of energy drink consumption world‐wide: A systematic review and meta‐analysis

Prevalence of energy drink consumption world‐wide: A systematic review and meta‐analysis

Serving Sizes and Energy Content of Grab-and-Go Sweetened Beverages in Australian Convenience Stores, Supermarkets, and Fast-Food Outlets

Exploring the impact of Instagram like visibility on self-confidence

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