This article considers an F q -conic contained in an F q -subplane of PG(2, q 3 ), and shows that it corresponds to a normal rational curve in the Bruck-Bose representation in PG(6, q). This article then characterises which normal rational curves of PG(6, q) correspond via the Bruck-Bose representation to F q -conics of PG(2, q 3 ). The normal rational curves of interest are called 3-special, which relates to how the extension of the normal rational curve meets the transversal lines of the regular 2-spread of the Bruck-Bose representation. This article uses geometric arguments that exploit the interaction between the Bruck-Bose representation of PG(2, q 3 ) in PG(6, q), and the Bose representation of PG(2, q 3 ) in PG(8, q).