The Factors of Exhibition Viewing Experience Using Visitors' Reviews as Big Data

Yu, Jungeun; Younjoon, Lee

doi:10.15187/adr.2022.02.35.1.313

Cited by 6 publications

(1 citation statement)

References 7 publications

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“…Their exhibition experiences include a wide range of sensory interactions within the event's physical and social contexts. These encounters engage all five senses and frequently lead to participants sharing their opinions via several evaluations [19]. For example, a study that investigates the digital interpretation and presentation of cultural heritage sites reveals that visitors are willing to actively participate in some co-creation processes and to interact with different digital display settings [20].…”

Section: Expectancy-disconfirmation Theorymentioning

confidence: 99%

Visitor Experience Map and NFC-Based Scoring for Data-Driven Exhibition Enhancement

Abdul Razak,

Hee,

Ahmad

et al. 2024

Emerg Sci J

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In the current exhibition industry, it is crucial for organizers and exhibitors to comprehend and enhance visitor experiences. The objective of this study is to improve the exhibition setting by utilizing Near Field Communication (NFC) technology to capture, monitor, and analyze visitor behavior, engagement, and satisfaction. The main approach entails combining NFC technology with the Visitor Experience Map to fully understand the complexities of the visitor experience. NFC-enabled smartphones facilitate seamless interaction with the system, as users simply need to bring their smartphones close to NFC tags. This enables data collection and triggers the activation of a visitor scoring form for ratings and feedback. The study's findings indicate a mean system usability score of 81.4, which demonstrates successful implementation and great usability. This confirms the effective and easy-to-use nature of the strategy, guaranteeing that visitors can effortlessly provide their ratings and feedback. The originality and enhancement reside in the successful integration of NFC technology with the Visitor Experience Map, providing a strong and user-focused approach for organizers and exhibitors to enhance the exhibition experience. This study creates a favorable situation for both visitors and stakeholders, demonstrating the potential of technological advancements to greatly influence the exhibition industry. Doi: 10.28991/ESJ-2024-08-01-015 Full Text: PDF

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Section: Expectancy-disconfirmation Theorymentioning

confidence: 99%