The Factors that Influenced Consumptive Behavior: A Survey of University Students in Jakarta

Abstract

Abstract-Nowadays, in big cities the consumptive behaviors among university students become common. However this fact indicates a negative impact for financial performance because students have not found their money yet. This journal is conducted with a purpose, to know what the factors that affect people's consumptive behavior are. This research journal is conducted in Jakarta, Indonesia, and the respondents are students from several universities that are located in Jakarta. The method that we are using is a quantitative research by spreading questionnaires. The amount of samples that we took in this research is 270. From the research, the authors conclude that Product Usage and Purchasing Power, social status, prestige and satisfaction is related to people's tendency to have consumptive behavior. Therefore, by knowing these factors, hopefully people will be able to suppress their consumptive behavior or help the people in our surroundings not to be consumptive.

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