“…A common characteristic among these businesses is their small size, limited resources and low capital investment. These characteristics can be a result of choice but in most cases it is a result of circumstances such as limited access to capital (Chao & Tao, 2023;Rasyid, et al, 2023;Singh, et al, 2020;Adelekan, et al, 2019;Hartšenko & Sauga, 2013), which limits their growth opportunities (Rizhamadze & beltina, 2021;Manzoor, et al, 2021). Micro-enterprises are typically owner operated, family owned (Harvie, 2003), and may employ a small number of employees who at times lack education and business acumen because those experienced and educated may not be interested in working in these micro-enterprises.…”