“…The BCCA and its members were capable of persuading voters who knew about the BCCA, which was about 60% of the population by the end of the campaign (Cutler, Johnston, Carty, Blais, & Fournier, 2008). Leduc (2009) suggests that in Ontario, compared to BC, the Citizen's Assembly "was an unknown quantity for most voters, and its negative portrayal in the media made it more of a liability than an asset in generating public support for electoral reform" (p. 40). As a result, their recommendation for a mixed-member proportional system only received 37% of the vote (Leduc, 2009;LeDuc, Bastedo, & Baquero, 2008).…”