1976
DOI: 10.1037/0096-1523.2.2.222
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The familiarity effect for single-letter pairs.

Abstract: A familiarity effect in these experiments is defined as a subject's ability to respond more rapidly to a familiar stimulus than to an unfamiliar stimulus. In the first experiment, responding faster to familiar letters (upright) than to unfamiliar letters (inverted) occurred only when the two stimulus types were presented in a random order. These results were interpreted in terms of the effects of processing strategy changes. The second experiment compared the responding of Japanese and American subjects to Jap… Show more

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Cited by 27 publications
(41 citation statements)
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“…That is, the "up" shape was a standard triangle, which was a more familiar stimulus than the alternative upsidedown triangle (the "down" shape). This finding is analogous to studies of same-different RT that have demonstrated significantly faster RTs to upright than to inverted numerals (Friden, 1973), trigrams (Egeth & Blecker, 1971), and letters (Ambler & Proctor, 1976;Egeth & Blecker, 1971). In the current study, a 70/30 frequency imbalance that favored the less familiar stimulus neutralized the familiarity effect; and when the less familiar stimulus occurred on 90070 of the trials, naming RT was actually faster to the inverted triangle than the upright triangle.…”
Section: Discussionsupporting
confidence: 73%
“…That is, the "up" shape was a standard triangle, which was a more familiar stimulus than the alternative upsidedown triangle (the "down" shape). This finding is analogous to studies of same-different RT that have demonstrated significantly faster RTs to upright than to inverted numerals (Friden, 1973), trigrams (Egeth & Blecker, 1971), and letters (Ambler & Proctor, 1976;Egeth & Blecker, 1971). In the current study, a 70/30 frequency imbalance that favored the less familiar stimulus neutralized the familiarity effect; and when the less familiar stimulus occurred on 90070 of the trials, naming RT was actually faster to the inverted triangle than the upright triangle.…”
Section: Discussionsupporting
confidence: 73%
“…Discussion A preliminary point that must be discussed concerns the opportunity of including the upright position in the analyses. Previous studies have shown that this orientation yields the fastest RTs even if the subjects are not required to rotate the letters mentally (see Ambler & Proctor, 1976;Cooper & Shepard, 1973a;Egeth & Blecker, 1971;Kolers & Perkins, 1969). It seems that congruence with an overlearned familiar orientation favorably affects the encoding time common to every stimulus irrespective of any subsequent process of transformation.…”
Section: Methodsmentioning
confidence: 99%
“…Assim, um menor tempo corresponde a um melhor desempenho. Numa situação de busca assimétrica, a inversão de papéis entre o estímulo-alvo e os estímulos distraidores, provoca uma grande diferença no desempenho, o que pode ser analisado em função da familiaridade do estímulo (6)(7)(8)(9)(10)(11)(12) . O efeito de assimetria foi encontrado nesse estudo, sendo mais fácil encontrar uma letra espelhada entre as letras em sua forma normal, que o oposto.…”
Section: Discussionunclassified
“…Esse é um exemplo de busca assimétrica, onde a troca de papéis entre o estímulo alvo e o distraidor provoca uma diferença na eficiência da busca (5) . Estudos de busca assimétrica com letras espelhadas ou invertidas e letras normais são os mais utilizados para descrever o efeito da familiaridade e da novidade sobre a eficiência (6)(7)(8)(9)(10)(11)(12) . No entanto, ainda não há um consenso se a assimetria da busca, nesses casos, ocorre devido à familiaridade dos distraidores, à novidade do alvo ou em função de ambos.…”
Section: Introductionunclassified