The Fashion‐conscious Elderly: A Viable, but Neglected Market Segment

Abstract

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Personality and older consumers’ green behaviour in the UK

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Influence of consumers’ susceptibility to interpersonal influence, collective self-esteem and age on fashion clothing involvement: A study on Indian consumers

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Dependence patterns in consumer behavior: exploration and refinement of a concept

“…Our preoccupation with the traditional family has allowed us to drift far a field from current demographic realities. Regularly we fault existent consumer behavior literature for oversights such as not considering differing consumer behavior of singles (Ezell and Russell, 1985;Stern et al, 1987;Shipp, 1988) or the heterogeneity of older consumers (Greco, 1986;Schewe, 1988;Sorce et al, 1989). Less regularly do consumer behavior researchers note the need for a better understanding of the consumer behavior of the indigent, poor, and homeless (some notable exceptions include the work of Sexton, 1974;Andreasen, 1986;Hill and Stamey, 1990;Hill, 2001).…”