The Feminist Gaze on Communication for Social Change

Abstract

A critical appraisal of the field of feminist approaches offers a valuable critical lens to help reshape our conceptualizations of development and the roles communication may play in constructive intervention. Development communication has shifted over time from ignoring and obscuring women to recognizing gendered differences in experiences. Development approaches have also brought participatory processes into focus. However, our strategic initiatives still fall short, both in effectiveness and in ethics. At this juncture, we need to take next steps more seriously in order to promote a more humanitarian approach that would guide institutional practices in programs and research. In this article, I aim to critique the discourse that celebrates digital technologies as tools to promote participatory governance, entrepreneurship, and collective activism through a feminist gaze that privileges the political and economic contexts that condition access to voice, the capacity to listen, and potential for dialog. This analysis builds on an understanding of mediated communication as a prism rather than as a projected mirror, structuring our potential as well as our challenges in creating constructive social change. We need to be accountable toward social justice, relying on our critical appraisals and informed dialogs to create paths to stronger and more impactful communication for social change.