“…Human cognition has been a cornerstone of the information systems (IS) discipline. While academia has a long and ongoing tradition of measuring human cognition through abstract cognitive tasks, in the last decade, the ability to measure human cognition in IS through more concrete neuroimaging measures has increased dramatically (Mamun, David, Mai, Kim, & Parsons, 2018;Riedl, Fischer, & Léger, 2017). These methodological tools have the ability to uncover how individuals process interactions with IT with great temporal or spatial specificity and, thus, allow researchers to have the ability to locate specific phenomena, unveil cognitive strengths and limitations of virtual interactions, elucidate limitations in the design of IT, and so on.…”