“…Although the conceptual framework of selection by consequences has a long tradition in behavior analysis and remains a popular narrative (e.g., Baum, 2023; Becker, 2019; Donahoe, 2011; Donahoe et al, 1993; Hull et al, 2001; McDowell, 2013, 2023; Simon, 2020; Simon & Hessen, 2019), it seems to have had few effects on the actual practices of many behavior analysts (but see McDowell, 2019, and Li et al, 2018). One possible reason for this gap between theory and practice may be that operant selection is sometimes used as a mere synonym for what is traditionally called “reinforcement.” Of course, adopting the language and vocabulary of evolutionary biology alone does not add much to the theoretical foundations of the experimental analysis of behavior.…”