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This article analyzes the historical ambiguity of the “purchase areas” in colonial Zimbabwe. Established under the 1931 Land Apportionment Act that segregated land in the colony along racial lines, the purchase areas were discrete areas of freehold tenure dotted throughout the country. African elites who setded in the area and Europeans who administered them held distinct notions about the value and proper use of purchase area farms. For the African landholders, the small farms expressed their elite status in society. The state expected that educated, elite Africans should maintain modern, efficient farms. However, African landholders remained extensive farmers. They increased production by extending their fields, rather than by adopting labor-saving techniques. When the state confronted Marirangwe purchase area farmers about their “poor farming” techniques, the farmers presented a brash defense of their family values which they connected to their farming methods. This family-centered defense of their farms forced the state to concede certain development patterns to the farmers, foremost being the permanence of family farms, thereby enabling extensive farming.