The folksong jukebox: singing along for social change in rural India

Arora, Payal

doi:10.1080/01292986.2012.681665

Cited by 1 publication

(1 citation statement)

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“…The growing interest in E-E exists due to its potential as both a theoretical and empirical approach to education, development and social change (Arora, 2012a(Arora, , 2012b. In the INGO field, E-E is "the use of entertainment as a communicative practice crafted to strategically communicate about development issues in a manner and with a purpose that can range from the more narrowly defined social marketing of individual behaviors to the liberating and citizen-driven articulation of social change agendas" (Tufte, 2005, p. 162).…”

Section: Edutainment and Gamingmentioning

confidence: 99%

Arm Chair Activism

Arora

Itu

2012

International Journal of Game-Based Learning

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The battle between educators and entertainers continues when it comes to gaming. While this is so, the edutainment battleground has expanded to include actors outside formal schooling agencies, namely International Non-Governmental Organizations (INGOs). These actors employ digital games with the aim to educate and activate towards specific social causes. These serious games are viewed to have tremendous potential for behavioral change through their interactive and persuasive aspects. This paper examines serious games deployed by certain prominent INGOs and analyzes the educative aspects of such new media platforms. What is revealed at the design, audience, and content level compel us to examine what constitutes as education through serious games. Here, education is seen as social marketing employing sensationalism, morality, and emotional capital to stimulate activism. Such games sustain the converted rather than create new understandings of complex social issues.

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Section: Edutainment and Gamingmentioning

confidence: 99%