The football-fan community as a determinant stakeholder in value co-creation

Abstract

1. Introduction The new complexity of the sport sector has a strong impact on the implementation of sport products that nowadays are an expression of manifold subjects. The planning, production, distribution, and communication of sport content involves numerous actors who participate in the implementation of sport with diversified roles and importance: sport organizations, athletes, institutions and local administrations, sponsors, media, etc. Fans and supporters are of central importance, of course, to sport service production. The passion, excitement, and involvement expressed by the audience play a crucial role in event implementation and value creation.

Do stakeholders matter in strategic decision making of a sports organization?

“…However, the results set out above show a curious aspect with regard to this attribute, since internal and external decision makers exhibit the same perception relating to not considering the stakeholder top management as being significant to the power of strategic decision making in the club. These results point in the opposite direction to that of Anagnostopoulos (2011), who indicated in their study that, by applying the model of Mitchell et al (1997) Despite being a professional club, we should note the emphasis given by the group of internal decision makers to the stakeholder Local Community, a kind of relationship that begins to be recommended by other investigations in the context of football clubs (Breitbarth & Harris, 2008;Zagnoli & Radicchi, 2010;Walters, 2011).…”

“…Due to the all-encompassing professionalization of various sports in the last two decades, particularly football, we find sport itself is now perceived as an industry (Zagnoli & Radicchi, 2010;Anagnostopoulos, 2011). This factor drives the need for sports managers to be ever better informed and aware of developments ongoing in the respective sport's political, social and economic environment, as well as in the stakeholders involved as is indeed already the case in other industries (Eesley & Lenox, 2006;Breitbarth & Harris, 2008).…”

“…These results highlight the need for organizations, in general, and sports clubs, in particular, to define those who actually have the legitimacy to intervene in the strategic decision process and the power to do so. This clarification also allows us to identify more clearly what are the primary and secondary stakeholders (Clarkson, 1995;Zagnoli & Radicchi, 2010) and, for that reason, they are crucial to the survival of the club.…”

Beyond touchdowns, homeruns, and three-pointers: an examination of fantasy sport participation motivation

“…For example, examining the area of game or event attendance (Funk et al, 2004;Koo et al, 2009;Koo and Hardin, 2008;Lee et al, 2009;Robinson et al, 2004;Trail et al, 2003) has supplied managers with the proper information about why fans attend certain events. Other areas examined have been motivations to make financial contributions to colleges (Hardin et al, 2010;Mahony et al, 2003), purchasing season tickets (Beccarni and Ferrand, 2006;Covell, 2005;McDonald and Stavros, 2007;Pan and Baker, 2005;Pan et al, 1997;Zagnoli and Radicchi, 2010;Zhang et al, 2004), and watching televised sport (Bryant et al, 1981;DeNeui and Sachau, 1996;Goldstein and Arms, 1971;Raney and Depalma, 2006;Sargent et al, 1998). This research examines those participating in fantasy sport and the motivations behind their participation.…”

Changing Boundaries and Evolving Organizational Forms in Football: Novelty and Variety Among Scottish Clubs

“…When acting as an interface between different social groups, in a conceptual rather than a literal sense, a stadium is invisible, taken for granted and its role undisputed as long as different groups accept the systems of practice associated with it. At the same time, however, the relational processes which surround the stadium and which occur in the interface, contribute to the formation of social identities among diverse groups (Gal et al, 2005 can be translated and exchanged, and hence the value of a football club and in this case the value of the stadium, can be seen as something that is co-determined through the engagement and co-operation of the different social groups (NLL, 2016;Zagnolli & Radichi, 2010).…”