This paper examines the evolving pattern of democracy promotion by three emerging donors: India, Brazil and South Africa. It first asks how the emerging donors promote democracy through their development assistance. The paper argues that despite the risk of compromising security and trade interests, the emerging donors have adapted to a 2 £ 2 (two by two) model of democracy promotion by which they circumvent risk by promoting procedural democracy through bilateral means and non-procedural democracy through multilateral frameworks. Second, the paper asks why these three countries exhibit the same pattern of democracy promotion in spite of not having coordination among them. In response, the paper provides a structure-agent explanation. The paper contends that the structural constraints imposed on emerging donors are conducive to the operation of the 2 £ 2 model in promoting democracy. While the model safeguards the emerging donors from criticism of being undue interveners in other countries' domestic affairs, it also privileges them with international recognition for being responsible partners in democracy promotion.