We consider a constructive model for asset price bubbles, where the market price W is endogenously determined by the trading activity on the market and the fundamental price W F is exogenously given, as in [28]. To justify W F from a fundamental point of view, we embed this constructive approach in the martingale theory of bubbles, see [26] and [10], by showing the existence of a flow of equivalent martingale measures for W , under which W F equals the expectation of the discounted future cash flow.As an application, we study bubble formation and evolution in a financial network.