THE FORTUNE AT THE BOTTOM OF THE PYRAMID: ERADICATING POVERTY THROUGH PROFITS ‐ By C. K. Prahalad

Carden, Art

doi:10.1111/j.1468-0270.2008.864_4.x

Cited by 97 publications

(154 citation statements)

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“…A growth in entrepreneurial achievement depends on how an enterprise's human capital, supported by knowledge and innovative management, is able to improve digitalized innovative capability (Subramaniam and Youndt, 2005;Anand et al, 2007;Ghosh et al, 2019;Chatterjee et al, 2020a;Rosado-Pinto and Loureiro, 2020). Prahalad (2005) explained "entrepreneurial ecosystem" and observed that ecosystem activities, simultaneously effected by society, enterprises, and individuals, could generate economic prosperity. "Entrepreneurial ecosystem" has been formally defined as "a framework that allows private sector and social actors, often with different traditions and motivations, and of different sizes and areas of influence to act together and create wealth in a symbolic relationship" (Prahalad, 2005, p. 67).…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of human capital on entrepreneurial ecosystems in the emerging economy: the mediating role of digital knowledge and innovative capability from India perspective

Chaudhuri

Chatterjee

Vrontis

et al. 2022

JIC

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PurposeThis study empirically examines the relationship between human capital ecosystems and entrepreneurial ecosystems. The study also investigates the mediating roles of digital knowledge capability and innovation capability and the moderating role of technology turbulence in the entrepreneurial ecosystem.Design/methodology/approachThe study takes inputs from existing literature and resource-based view (RBV) and absorptive capacity theories and develops a theoretical model. Later, the model is validated using the structural equation modeling technique with data collected from India-based startup enterprises.FindingsThe authors found a nexus between human capital and entrepreneurial ecosystems. The study also highlights that enterprises' digital knowledge capability and innovation capability significantly influence the entrepreneurial ecosystem. The study also found that technology turbulence has a significant moderating impact on the relationship between digital knowledge capability and innovation capability in entrepreneurial ecosystems.Research limitations/implicationsThe study shows the importance of developing human capital for improving enterprises' innovation capability and digital knowledge capability, which are also important to develop the entrepreneurial ecosystem. Entrepreneurs can use the proposed model in their enterprises for appropriately developing the entrepreneurial ecosystem.Originality/valueThe authors propose a theoretical model for entrepreneurial ecosystems, from the human capital perspective, which entrepreneurs could use to improve the overall organizational performance. Moreover, the model uses technology turbulence as a moderator, which is also a novel approach. The study also adds valuable knowledge to the overall body of literature of intellectual capital.

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Section: Literature Reviewmentioning

confidence: 99%

Effects of human capital on entrepreneurial ecosystems in the emerging economy: the mediating role of digital knowledge and innovative capability from India perspective

Chaudhuri

Chatterjee

Vrontis

et al. 2022

JIC

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“…The Sharia based banking system focuses on the real economic activity and also ensures the liquidity management in accordance with the Sharia laws. USD3.00, USD2.00 and USD1.50 were estimated as per capital income of the people in BOP markets (Carden, 2008;Mason, Chakrabarti and Singh, 2013;Visser and Prahalad, 2013;Jebarajakirthy and Lobo, 2015;El Ebrashi et al, 2018;Srivastava, Mukherjee and Jebarajakirthy, 2020). Malaysia, UAE, Saudia Arabia, Bahrain consistently researched on the Sharia based product development to prove Islamic banking as one of the best alternatives to the conventional banking system.…”

Section: Introductionmentioning

confidence: 99%

Advertising Spend: Adoption of Islamic Banking in the Bottom of the Pyramid Market of Pakistan

Hassan

Nosheen

2020

IJMRES

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The study investigated to remedy the research gap of measuring the moderating effect of advertising spend on consumer adoption behavior of Islamic banking at the bottom of the pyramid (BOP) market of Pakistan. Cross-sectional research data collected from a total of 300 respondents of which 267 (89%) were useful to analyze the test on the framework of the research. SEM approach was used to test the hypothesized relationship of the framework in two sequential steps wherein the 1st step the reliability and validity analysis was performed and in the 2nd step sequential structural analysis among the variables were conducted with and without moderation. The empirical analysis confirmed a positive direct relationship of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Advertising Spend (AS) on the adoption of Islamic banking (AIB) in the Bottom of the Pyramid Market. AS further confirmed the hypothesized relationships of the variables through increased individual predicting power of the PU and PEOU on the AIB with an overall effect size of f 2 value of 0.565. The overall adoption value of the r2 increased from simple moderation of 0.482 to moderating r2 value of 0.669 thus depicting 18.7 percent interaction effect of the AS. The study suggests that the advertising spends on marketing communication practices should be well-focused by the managers to penetrate in the BOP market of Pakistan. Moreover, future research can eliminate the limitation of the cross-sectional analysis and generalizability of the results as a functional probability in the other regional settings and industrial sectors by adding more variables to predict the adoption behavior with different roles. The consumer adoption behavior of the low-income markets has not yet been examined for Islamic banking in Pakistan. The research is useful for the industry to keep pace with the competition by focusing on the advertising and communication practices in this industry

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“…Most of the people who do not have formal bank accounts are at the base of the pyramid (BOP). According to BOP theory, there is a need to design and distribute affordable goods and services, including financial services targeting specifically the poor communities (Prahalad, 2006). According to the World Bank, 1 in 10 people in the world live under USD1.90, and therefore are considered as falling within the BOP category.…”

Section: Introductionmentioning

confidence: 99%

Untitled

2018

AJIC

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Journal of Information and Communication (AJIC) is a peerreviewed, interdisciplinary, open access academic journal focused on information and communication ecosystems in Africa, elsewhere in the developing world, at at global level. Accredited by the South African Department of Higher Education and Training (DHET), AJIC pursues its open access objective by publishing online, free to the user, under a Creative Commons licence, and by not imposing article processing charges on its contributors.

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THE FORTUNE AT THE BOTTOM OF THE PYRAMID: ERADICATING POVERTY THROUGH PROFITS ‐ By C. K. Prahalad

Cited by 97 publications

References 0 publications

Effects of human capital on entrepreneurial ecosystems in the emerging economy: the mediating role of digital knowledge and innovative capability from India perspective

Effects of human capital on entrepreneurial ecosystems in the emerging economy: the mediating role of digital knowledge and innovative capability from India perspective

Advertising Spend: Adoption of Islamic Banking in the Bottom of the Pyramid Market of Pakistan

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