The issue of climate change has been at the forefront of a number of nongovernmental
environmental organisations, such as Greenpeace and its national branches, for instance, Greenpeace
Africa (Pandey, 2015). Located in Johannesburg in South Africa, Greenpeace Africa (further – GA)
aims “to bring forth the solutions which are essential to a green and peaceful future” (Greenpeace
Africa, 2024). One of the major foci of GA’s environmental campaigns for a green future involves the
issue of climate change. To-date, however, little is known about how GA frames its climate change
communication, especially on Social Networking Sites (SNSs), such as Facebook. The present study
seeks to fill the current gap in scholarship by collecting and analysing a corpus of GA’s Facebook
status updates on climate change in order to shed light onto this under-researched issue. In the study,
the corpus is analysed qualitatively by means of applying framing methodology (Entman, 1993, 2004,
2007, 2010). The results of the corpus analysis have revealed that GA frames its climate change
communication on Facebook by a number of frames that are further discussed in the article.