1995
DOI: 10.1016/0022-5428(95)90001-2
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The French film industry: A crisis of art and commerce

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Cited by 4 publications
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“…In some degree, the poor performance of French films on foreign markets can be ascribed to linguistic barriers, but these are probably not the irremediable impediment to the development of non-French-speaking audiences that many individuals in the industry believe them to be (cf. Finney, 1997;Martin, 1995). In spite of the efforts of Unifrance and French consulates all over the world to advance the cause of French cinema in foreign countries, there is no adequately financed or coordinated effort at the present time to develop a global business strategy for the French film industry as a whole, whether it be in the area of market research, promotional effort or physical distribution (Scott, 2000).…”
Section: Strategic Opportunities At the Private-public Interfacementioning
confidence: 99%
“…In some degree, the poor performance of French films on foreign markets can be ascribed to linguistic barriers, but these are probably not the irremediable impediment to the development of non-French-speaking audiences that many individuals in the industry believe them to be (cf. Finney, 1997;Martin, 1995). In spite of the efforts of Unifrance and French consulates all over the world to advance the cause of French cinema in foreign countries, there is no adequately financed or coordinated effort at the present time to develop a global business strategy for the French film industry as a whole, whether it be in the area of market research, promotional effort or physical distribution (Scott, 2000).…”
Section: Strategic Opportunities At the Private-public Interfacementioning
confidence: 99%