The function of innovation culture in the success of new services

Raajpoot, Nusser; Sharma, Arun

doi:10.1080/21639159.2021.1924818

Cited by 7 publications

(1 citation statement)

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“…This inducement of fear of change which changed the perspectives of people also induced the fear of doing business. Finally, Raajpoot and Sharma ( 2021 ) enumerated the functioning of innovative culture that strives toward the success of new products and services by breaking barriers of resistance. The customers' perspective could only be changed when the element of fear of change is properly taken into consideration and proper facilitation is given to the customers about the innovation.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of Traditional Behavior of Customers, Employees, and Social Enterprises on the Fear of Change and Resistance to Innovation

Liu

Wang²,

Wong³

2022

Front. Psychol.

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Innovation adoption is the necessary element for the success of any organization around the globe, and this phenomenon needs a foremost solution. The current study examines this area and explores the impact of customers, employees, and social enterprises' traditional behavior on the resistance to innovation in social enterprises in China. The current article also investigates the mediating role of fear for change among customers, employees, and social enterprises' traditional behavior and resistance to innovation in social enterprises in China. This article has followed the primary data gathering methods and adopted the questionnaires for this purpose. The employees and customers of social enterprises are the respondents and ~11,000 population in the study. According to Krejcie & Morgan, the sample size criteria is around 370. Thus, the researchers' have forwarded around 615 surveys and received only 357 after a few weeks. The present research has also applied the SPSS-AMOS to analyze the association among variables and test the hypotheses. The results revealed that the traditional behavior of customers, employees, and social enterprises has a significant and positive linkage with resistance to innovation in social enterprises in China. The findings also exposed that the fear of change also significantly mediates among customers, employees, and social enterprises' traditional behavior and resistance to innovation in social enterprises in China. This study helps the regulators establish policies related to innovation adoption by changing traditional behavior to advance the behavior of customers, employees, and social enterprises.

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Section: Literature Reviewmentioning

confidence: 99%