“…As predicted by TPB and TAM, usage intentions are a strong predictor of SNS use (Baker & White, 2010), therefore, the usage intention construct is used as a proxy for the actual usage in IS research (Taylor & Todd, 1995;Van der Heijden, 2003;Venkatesh et al, 2003) and in SNS usage studies (Kwon & Wen, 2010). SNS usage behaviors vary widely and include such behaviors as online social interaction and communication (Sykes et al, 2009), relationship maintenance (Utz, 2015), information seeking and exchange (Borgatti & Cross, 2003), information self-disclosure (Chen, 2013), location disclosure (Koohikamali, Gerhart, & Mousavizadeh, 2015), content sharing (Z. Shi, Rui, & Whinston, 2014), mongering (rumoring) (Koohikamali & Kim, 2016;Oh et al, 2013), and entertainment (C. Lee & Ma, 2012).…”