“…Interestingly, by far the greatest advertising is for Cylert (pemoline), a new drug whose use is greatly increasing. Of course, other factors such as physicians' ability to save children who might have died from birth complications; increased environmental pollutants, such as lead (Baloh, Sturm, Greene, & Gleser, 1975;Needleman, Gunnoe, Leviton, Reed, Peresie, Maher, & Barrett, 1979); food additives (Rose, 1978); greater public awareness, and more objective assessments of hyperactivity, may well have contributed to the increasing diagnosis of hyperactivity. However, when the potential market for a medication is 5 % of all elementary school children, that market is very big business.…”