᭹There is considerable research evidence to confirm that the accumulation of knowledge contributes to the competitive advantage of firms. However, in strategy consulting, one of the most knowledge-intensive professional services, established firms that exploited their knowledge accumulation by adding exploitative consulting practices have found their performance has deteriorated. ᭹ The increasing share of exploitative practices in the strategy consulting industry has attracted both established ICT-related consulting firms and new entrants. Moreover, it has enabled clients to expand their problem-solving abilities. These developments, in terms of competitiveness and client competencies, have reduced the attractiveness of exploitative practices for established strategy consulting firms.
᭹To analyse this development and to provide strategic options for the established firms, a conceptual framework is proposed. Based on this framework three strategic options are identified: 'follow the herd', 'become ambidextrous' and 'back to the original focus'. In summarizing our argument, we highlight the pros and cons of these options and the implications for senior management.