The future of business services in the age of ubiquitous computing

Abstract

The trend toward ubiquitous computing does not represent simply a change in the way people access and use information. In the end it will have a profound effect on the way people access and use services, enabling new classes of services that only make sense by virtue of being embedded in the environment. Ultimately these technologies will lead us to a world of ubiquitous commerce. The prospect of ubiquitous computing, therefore, poses a fundamental question to businesses: What will it mean to conduct commerce in a world where our physical environments are teeming with services?Fundamentally, ubiquitous computing can and will change the way businesses and consumers are able to access each other. Gaining access to customers has been in the past a key challenge for businesses. What if accessing customers disappeared as a problem? Doesn't the rise of ubiquitous computing promise businesses the ability to deliver the right message to the right person at the right time at extremely low cost? Yet, these new and improved ways of reaching customers raise a whole new set of challenges that in many ways are far more complex than issues of cost.

Antecedentes da adoção da computação em nuvem: efeitos da infraestrutura, investimento e porte

“…Uma definição para a virtualização consiste da execução de softwares em servidores, com disponibilidade de acesso externo (Fano & Gershman, 2002). Já o conceito de computação em nuvem é definido como a disponibilidade de aplicações computacionais oferecidas como serviços a partir de acesso via Internet, por meio de hardware e software hospedados em datacenters remotos (Armbrust et al, 2010).…”

“…Os benefícios que podem ser obtidos pelas empresas pela utilização da computação em nuvem incluem a redução de custos associados ao consumo de energia elétrica dos clientes, a agilidade para expansão ou redução de recursos computacionais na medida das necessidades de negócio, a diminuição dos custos operacionais da TI, a disponibilização de tempo às equipes internas de TI para outras atividades e o atendimento a eventuais picos de demandas de recursos tecnológicos (Fano & Gershman, 2002).…”

The Vehicle Ecosystem

“…This information may account for the basis of a service customization (e.g., changing vehicle services from being static and autonomous to ubiquitous and personal). As Fano and Gershman (2002) argue, ubiquitous services and business are about moving the location of business to the customer's location to provide services at the point of need rather than consuming services at the point of offer. This perspective complements Dourish's (2001) theory of embodied interaction: technologies participate in the world they represent.…”

The moderating role of prior experience in technological acceptance models for ubiquitous computing services in urban environments

“…Ubiquitous computing is an emergent computing paradigm that improves quality of life and enriches human civilization by integrating computers, humans and objects [1,2]. It is a new vision in which computers will be embedded in our natural movements and interactions with our environments -both physical and social, helping to organize and mediate social interactions wherever and whenever these situations might occur [3].…”