The Future of Coffee, Digital Technology and Farmer's Income

Abstract

With the technology of sharing digital information systems, farmers can easily access various data that are very important to increase the production and income of their agricultural commodities. Trade, which has been very beneficial to society in recent years, especially through the use of digital technology, can be used to increase the market for agricultural products, increase marketing budgets, and reduce the number of middlemen in the supply chain. This study uses the Structure Equation Model (SEM) analysis method. The results showed that the use of digital technology has significantly improved the economy of farmers. Increasing the role of the government to be serious in developing and also providing digital technology education and information to farmers will realize prosperous farmers for the North Toraja area. This implies that the future of the coffee business through digital technology improvement can be expected to enhance farmers' income in the region.