The Future of Green Finance

Shajar, Syed Noorul; Kashif, Mohammad; George, Jintu; Nasir, Sibghatullah

doi:10.4018/979-8-3693-1878-2.ch013

Advances in Finance, Accounting, and Economics

2024

DOI: 10.4018/979-8-3693-1878-2.ch013

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The Future of Green Finance

Syed Noorul Shajar,

Mohammad Kashif,

Jintu George

et al.

Abstract: The convergence of artificial intelligence (AI) and green finance is revolutionizing the interconnection between the fields of finance and sustainability. AI-powered solutions have the capability to facilitate risk assessments, find investment opportunities, and spread resources with greater precision for financial institutions. The integration of artificial intelligence (AI) with green finance enables the utilization of information-driven methods to decision-making, thereby offering opportunities for a future… Show more

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Cited by 6 publications

References 24 publications

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Regulatory Strategies and Innovative Solutions for Deepfake Technology

Kashif,

Garg,

Weqar

et al. 2024

Advances in Information Security, Privacy, and Ethics

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Innovative approaches and regulatory laws for fake technology are clarified in this study. This chapter contributors explores the regulatory and legal implications of one specific real-world deepfake case study. The writers note that individuals are initially frightened of these deep fakes, similar to how they have been with numerous other innovations in the past. Although deepfakes are anticipated to be applied more often in the years to come, the writers focus on a number of societal and constitutional concerns that Humans and government will have to contend effectively. The probable role of legislatures and digital broadcasting networks in countering deepfakes is further addressed in the study. Furthermore, the researchers of this study offer suggestions and ideas on how to mitigate and reduce the growth of deepfakes from a standpoint of regulation and one from a point of view of technology.

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Regulatory Strategies and Innovative Solutions for Deepfake Technology

Kashif,

Garg,

Weqar

et al. 2024

Advances in Information Security, Privacy, and Ethics

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Neuromarketing Unveiled

Singh,

Hooda

2024

Advances in Business Strategy and Competitive Advantage

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This treatise elucidates the emergent discipline of neuromarketing, a confluence of neuroscience and marketing, dedicated to unraveling the cerebral underpinnings of consumer decision-making. By scrutinizing the neural substrates implicated in cognitive choice processes, neuromarketing endeavors to decrypt the latent psychological mechanisms that precipitate consumer preferences. This manuscript dissects the cardinal principles, methodologies, and pragmatic applications of neuromarketing while juxtaposing its utility with its burgeoning ethical quandaries and forecasting its future trajectory in contemporary commerce.

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Neuromarketing and Sustainable Finance

Balaji

2024

Advances in Business Strategy and Competitive Advantage

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Neuromarketing is crucial in sustainable finance as it helps create more impactful campaigns by understanding and influencing the subconscious drivers of investor behaviour, thereby increasing engagement with and adoption of green investments. This article delves into the innovative application of neuromarketing within the field of sustainable finance, focusing on real-world case studies that showcase how green investment promotions have successfully influenced investor behaviour. Through an analysis of specific campaigns, this study reveals how neuromarketing techniques—such as brain imaging, eye-tracking, and emotional analytics—have been utilized to craft compelling messages that resonate with investors on a deeper, subconscious level. The case studies highlight the practical outcomes of integrating neuromarketing into green finance initiatives. The article provides valuable insights for financial institutions, marketers on how to leverage neuromarketing to promote green investments more effectively, ultimately contributing to the broader goal of sustainable development.

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The Future of Green Finance

Cited by 6 publications

References 24 publications

Regulatory Strategies and Innovative Solutions for Deepfake Technology

Regulatory Strategies and Innovative Solutions for Deepfake Technology

Neuromarketing Unveiled

Neuromarketing and Sustainable Finance

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