The Future of Malls: Was Decline Inevitable?

The existential crisis of traditional shopping streets: the sun model and the place attraction paradigm

“…In the US, the decline of suburban shopping malls in the face of the move online over the last decade has been particularly intense (Rosenthal et al 2019). Whilst many have become 'zombie malls', others, in order to survive, are having to reinvent themselves in order to differentiate their offer, often by becoming more like traditional town centres.…”