1991
DOI: 10.1007/978-1-349-21204-0
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The Future of the Multinational Enterprise

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Cited by 257 publications
(317 citation statements)
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“…This paper shall adopt the definition provided by Lewis and Davis (1987, p. 248); ''Multinational banking embraces both the Eurocurrency banking activities of foreign banks and their banking in host country currencies.'' This closely follows the operational approach of Buckley and Casson (1991). It is also consistent with that provided by Casson (1990, p. 14): ''A multinational bank (MNB) is simply a bank that owns and controls banking activities in two or more countries.''…”
Section: The Multinational Enterprise and Multinational Banksmentioning
confidence: 66%
“…This paper shall adopt the definition provided by Lewis and Davis (1987, p. 248); ''Multinational banking embraces both the Eurocurrency banking activities of foreign banks and their banking in host country currencies.'' This closely follows the operational approach of Buckley and Casson (1991). It is also consistent with that provided by Casson (1990, p. 14): ''A multinational bank (MNB) is simply a bank that owns and controls banking activities in two or more countries.''…”
Section: The Multinational Enterprise and Multinational Banksmentioning
confidence: 66%
“…Buckley and Casson 1991;Casson 1987;Rugman 1980Rugman , 1985 argue that internalisation alone is sufficient to explain the existence of the multinational firm.…”
Section: * This Study Was Financed By the Trade Implementation And Pomentioning
confidence: 97%
“…Investigations across multiple industries remain a challenge for academics (Brennan, Turnbull, & Wilson, 2003). In addition, while research in marketing and management has addressed characteristics associated with multinational enterprises (Buckley & Casson, 1991) and small firms (Burns & Dewhurst, 1986), relatively little research has been reported on the marketing of medium sized firms (Barnes & Morris, 2000), particularly involving their relationships with customers.…”
Section: Introductionmentioning
confidence: 99%