The Future Role of Digital Technologies in Emerging Technology-Based Retail Environments

Knowledge Push Curve (KPC) in retailing: Evidence from patented innovations analysis affecting retailers' competitiveness

“…Our findings provide important practical insights to retail managers regarding the value of monitoring evolutions in innovative technologies via patent analysis. This is of paramount importance, because the retail industry is facing continual changes as a result of introducing new technologies to manage operations and improve the customers' final shopping experience (Sorace et al, 2015;Willems et al, 2016;Venkatesh et al, 2017). Patents provide detailed information on newly developed technologies and, thus, forecasting the number and types of technologies is important for establishing future management strategies successfully (Kim and Bae, 2017).…”

“…The literature has indicated that leverage of the innovative forces shaping the retail sector could be fruitful for organisations and managers in their efforts to better plan investments and future strategies (Altuntas et al, 2015). Despite this, only a few preliminary research studies have attempted to examine the effects of innovative forces on the retail industry by providing empirical evidence distinguishing between high innovation and low innovation sectors (Sorace et al, 2015;Pantano et al, 2017). While these studies have partially provided an understanding of the factors driving consumers' adoption of technological innovation in retail settings and the actual innovation trends and relevant implications, the crucial issues affecting progress in the sector and the future directions still require further investigation.…”

“…Hristov and Reynolds (2015, p.128) point out that innovation literature in retailing is relatively new and fragmented. This is one of the few studies in retailing (Sorace at al., 2015;Pantano et al, 2017) that employs patent analysis. Second, it utilizes bibliometric and patent analytical methods to examine the forces affecting retailing (Daim et al, 2006 andChang, 2014;Pantano et al, 2017), it advocates that the sector is becoming a steadily innovation-oriented one.…”

Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices

“…In recent years, consumers' demand of innovative in-store services is growing rapidly, pushing retailers to innovate more than in the past for successfully performing in the new competitive scenario (Demirkan & Spohrer, 2014;Grewal et al, 2016;Sorace et al, 2015;Savastano et al, 2019). Despite the uncertainty emerging from the introduction of new technologies in terms of consumers' acceptance and obsolescence risk (Pantano, 2014), a large deal of research agreed on the importance of innovation for retailers (Adapa et al, 2020;Demirkan & Spohrer, 2014;Hristov & Reynolds, 2015;Nilsson, 2007;Pantano & Viassone, 2015;Poncin & Mimoun, 2014;Rese et al, 2014;Sorace et al, 2015). Accordingly, such retailers show an increasing willingness to invest in digital technologies by increasing their budgets for innovation on a year by year basis (Deloitte, 2019).…”

“…In nearly every business sector, early adopters of new technologies and business models have changed the rules of the game (Grewal et al, 2020a). While there is a large deal of literature investigating the importance of innovating in the retail industry (Demirkan & Spohrer, 2014;Hristov & Reynolds, 2015;Nilsson, 2007;Pantano & Viassone, 2015;Sorace et al, 2015), there is actual a lack of studies on the definition of basic factors for the development of successful innovation strategies.…”