“…During the conference, the UN member states agreed on the document “The Future We Want,” which included a new set of sustainability objectives applicable to both developing and developed countries, which built on the MDGs and represented a more comprehensive framework for achieving global sustainability by 2030. Without this document, the current SDGs could not be adequately understood, as it called for different actions in preparation for the 2030 Agenda, including the inclusion of the green economy narrative in the discussion about sustainability development, the adoption of a framework for tackling sustainable consumption and production, improving gender balance, and promoting corporate sustainability reporting measures, among others (Pattberg & Mert, 2013 ; Saner et al, 2019 ; UN, 2012a ). As a means to implement these actions, Rio+20 emphasized the importance of promoting innovation—with the collaboration among different actors as its driving force—and the key role of the private sector in the progression towards sustainability (UN, 2012a ).…”