We prove that the bi-invariant Einstein metric on SU2n+1 is isolated in the moduli space of Einstein metrics, even though it admits infinitesimal deformations. This gives a non-Kähler, non-product example of this phenomenon adding to the famous example of CP 2n × CP 1 found by Koiso. We apply our methods to derive similar solitonic rigidity results for the Kähler-Einstein metrics on 'odd' Grassmannians. We also make explicit a connection between non-integrable deformations and the dynamical instability of metrics under Ricci flow.