“…For the Chinese delegation, multiple toasts at all the different tables was vital for showing warmth and enthusiasm, whereas for the Americans, one toast among everyone was perfectly adequate. Moreover, in this activity type (a farewell banquet), lively (热闹) behaviour was expected (an injunctive norm for effective relationship building) whereas on another occasion (not reported here for reasons of space, but see Wang & Spencer-Oatey, 2015), when the activity type was a formal professional meeting, the HoD criticized the delegates for taking photographs too enthusiastically when they entered an historic building and before the meeting started. A contextually-based approach, drawing on the notion of activity types, is also helpful for considering intercultural adjustments and advice, in that the amount of individual variation is likely to be lower than for a decontextualized approach.…”