“…Of course such miracle cures can and should be questioned, and DT has been accused of being just the latest management fad (e.g., Nussbaum, ). Nevertheless, in the last few years, DT has been put into practice in many large organizations (Lafley & Charan, ; Holloway, ; McCreary, ; Martin, ) but to date there is very little empirical research on DT in organizational settings and only a limited understanding of what happens when DT is adopted in a company context (Carlgren, ; Carlgren, Elmquist, & Rauth, ; e.g., Carr, Halliday, King, Liedtka, & Lockwood, ; Lindberg, Köppen, Rauth, & Meinel, ; Seidel & Fixson, ). Deployment of DT has been described mainly in the business press and books written by practitioners advocating DT (Johansson‐Sköldberg, Woodilla, & Çetinkaya, ).…”