We previously reported that the wt bZIP, a hybrid of the GCN4 basic region and C/EBP leucine zipper, not only recognizes GCN4 cognate site AP-1 (TGACTCA) but also selectively targets noncognate DNA sites, in particular the C/EBP site (TTGCGCAA). In this work, we used electrophoretic mobility shift assay and DNase I footprinting to investigate the factors driving the high affinity between the wt bZIP and the C/EBP site. We found that on each strand of the C/EBP site, the wt bZIP recognizes two 4 bp subsites, TTGC and TGCG, which overlap to form the effective 5 bp half-site (TTGCG). The affinity of the wt bZIP for the overall 5 bp half-site is ≥10-fold stronger than that for either 4 bp subsite. Our results suggest that interactions of the wt bZIP with both subsites contribute to the strong affinity at the overall 5 bp half-site and, consequently, the C/EBP site. Accordingly, we propose that the wt bZIP undergoes conformational changes to slide between the two overlapping subsites on the same DNA strand and establish sequence-selective contacts with the different subsites. The proposed binding mechanism expands our understanding of what constitutes an actual DNA target site in protein-DNA interactions.The basic region/leucine zipper (bZIP) 1 is the simplest DNA-binding motif used by transcription factors. Complexes of the GCN4 bZIP with the cognate AP-1 and CRE sites show how this motif engages sequence-specific DNA binding (1-5). The bZIP targets DNA as a dimer of short, seamless α-helices: each monomer comprises a basic region for targeting the DNA major groove and a leucine zipper for dimerization via coiled-coil structure. Thus, the bZIP provides a straightforward, native motif for examination of the relationship between protein structure and DNA-binding function.We previously generated the wt bZIP (wild type), a hybrid of the GCN4 basic region and C/ EBP leucine zipper that maintains α-helical structure and DNA-binding function comparable † We express gratitude for funding from the National Institutes of Health (RO1GM069041), the Canadian Foundation for Innovation/ Ontario Innovation Trust (CFI/OIT), the Premier's Research Excellence Award (PREA), and the University of Toronto. SUPPORTING INFORMATION AVAILABLE Target site analyses. This material is available free of charge via the Internet at http://pubs.acs.org. 1 Abbreviations: bZIP, basic region/leucine zipper; CRE, cAMP-response element; C/EBP, CCAAT/enhancer binding protein; Arnt, aryl hydrocarbon receptor nuclear translocator; E-box, enhancer box; bHLH/PAS, basic/helix-loop-helix/Per-Arnt-Sim; EMSA, electrophoretic mobility shift assay; ESI-MS, electrospray ionization mass spectrometry; e-wt bZIP, bacterially expressed wt bZIP; s-wt bZIP, chemically synthesized wt bZIP; HPLC, high-performance liquid chromatography; BSA, bovine serum albumin; DTT, dithiothreitol; T-leap, temperature leap; PAGE, polyacrylamide gel electrophoresis; EDTA, ethylenediaminetetraacetic acid; TBE, Trisborate-EDTA; K d , apparent dimeric equilibrium dissociation constant;...