“…As highlighted previously, individualistic values which are commonly associated with western cultures promotes relatively loose bonds with others (Zheng 2017), whilst encouraging more independent-oriented ethnotheories, emphasising selfmaximisation, assertiveness, curiosity and creativity, autonomy, and self-direction (Iqbal and Golombok 2018). Individuals from such contexts are encouraged to detach themselves from others, including close family, in order to develop their own goals, motivations, and personality, (Markus & Kitayama 1991;Triandis 1994).…”