“…According to Tooby and Cosmides (1990b), ''people display more diversity in their preferences for hat color or in their beliefs about gods and spirits than in their desire to continue breathing, their attraction to sex, or their desire to avoid pain'' (p. 58). Nevertheless, although there is a general ''desire to avoid pain'', there is also considerable heritable variation in pain sensitivity and tolerance (Mogil, 1999), as well as in the preferred level of sensory stimulation (Eysenck, 1983;Fulker, Eysenck, & Zuckerman, 1980). Presumably, this variability exists because these traits are, ultimately, adaptively neutral, involving a trade-off between benefits and risks.…”