Ours is an often integrative undertaking, a discipline peppered with combinatorial neologisms that reflect the formation and advances of practice and of thought: bio•geography, phylo•geography (Avise et al., 1987) and macro•ecology (Brown & Maurer, 1989), for example. When coined, these new words described an ideaperhaps a technologically enabled way of asking new questions, as in the case of phylogeography, or a novel way of conceptualizing existing data, as in macroecology-in the previously inaccessible interstices or remote reaches of existing thought. In the earliest stages, the idea is rare, precariously placed, and has an uncertain future; it is only assured a place in history if the approach and its contributions are sufficiently accessible and insightful that the principles are adopted more broadly. Adoption and growth is at first slow, but if intriguing and fruitful, the approach will spread and the new field will gain critique and refinements as it develops and matures. Such has been, of course, the fate of the two examples mentioned here. And in time they may go on to seed Data for Figure S1 are presented in supplementary online documentation.