The second half of the 18th century, when German-language printing developed in America, was also the period when settlers conquered and tamed the Shenandoah Valley in Virginia. German speakers built their own communities throughout the Valley in the midst of that process, but no one there sought to create any publications for the local German market. That industry was left to the larger towns to the north. The Lutheran pastor, Adolph Nuessmann, involved in coordinating efforts to expand the church in the southern United States, despaired in a letter in 1793 that no German presses existed between Maryland and Georgia to print Lutheran documents. 1 By that year, the farmers' almanacs circulating widely among the German readers had been joined by German newspapers imported from northern towns. These newspapers, though, regularly carried advertising for customers in the Valley, indicating the importance of that market to the German press. Regular mail carriages, sponsored by Matthias Bartgis, a publisher with offices in Frederickstown, Maryland, and Winchester, Virginia, began to make delivery reliable for the sole purpose of carrying newspapers into the Valley. 2 The technology of the printing press had spread very slowly in Virginia up to that point. The few successful presses there focused on producing documents required by the government of the Commonwealth; none could survive solely on the local newspaper market earlier in the eighteenth century. When several printers in the town of Winchester, at the north end of the Shenandoah Valley, began to include newspapers among their other products after 1787, they managed to build up a local industry. Many of the men taking part in these new investments, such as Bartgis and Richard Bowen, came from German backgrounds and even had produced German-language papers previously in Maryland. However, these printers opted to focus on English