2017
DOI: 10.22439/jba.v6i2.5413
|View full text |Cite
|
Sign up to set email alerts
|

The Gift and Pay-What-You-Want Pricing

Abstract: This paper addresses the participative pricing mechanism of Pay-WhatYou-Want pricing as related to Marcel Mauss's concept of the Gift. Reciprocity is a behavioural pattern imminent to the Gift as well as to Pay-What-You-Want pricing. The paper refers to results from behavioural economics in order to identify factors that positively influence reciprocity. It is argued that the aspects elaborated on in the Gift are also relevant to the PWYW pricing mechanism when it comes to implementations of the latter as one … Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1

Citation Types

0
3
0

Year Published

2017
2017
2024
2024

Publication Types

Select...
5

Relationship

1
4

Authors

Journals

citations
Cited by 5 publications
(3 citation statements)
references
References 24 publications
0
3
0
Order By: Relevance
“…, 2014). Status-seeking also reflects givers' will to compete for a relatively higher power position in front of other(s) (Egbert, 2017). Similarly, status-seeking is found to be the predominant motive for relational (gift) exchange.…”
Section: Research Findingsmentioning
confidence: 99%
“…, 2014). Status-seeking also reflects givers' will to compete for a relatively higher power position in front of other(s) (Egbert, 2017). Similarly, status-seeking is found to be the predominant motive for relational (gift) exchange.…”
Section: Research Findingsmentioning
confidence: 99%
“…Parry 1986). Giftgiving has remained a universal pattern (see Hann 2006: 208;Liebersohn 2011: 139-163;Mauss 1990: 71-83), and it can be found also in modern market-driven societies (Egbert 2017a(Egbert , 2018Hart 2007;Kranton 1996).…”
Section: The Maussian System Of Givingmentioning
confidence: 99%
“…It is important to note that, according to Mauss, the Gift is understood as a universal pattern (see Hann 2006:208;Liebersohn 2011:139-163;Mauss, 1990:71-83) and can be applied to modern market exchange, as well as to archaic exchange (see also Hart 2007). Recently, Egbert and Sedlarski have proclaimed the compatibility of Mauss's ideas with concepts in new institutional economics and business administration (Egbert 2017;Egbert & Sedlarski 2016).…”
mentioning
confidence: 99%