“…Second, there is the problem of flawed methodology and/or the limited connectedness to "real-life" social contexts of much research to date even when conducted with human participants. There is little space to discuss this issue here (for useful critiques see Bessant, 2008;Epstein, 2007;Males, 2009;Sercombe, 2010;Vul, Harris, Winkielman, & Pashler, 2009), but it is a significant matter often hidden by writing that accords extremely speculative findings the status of established fact (a characteristic of many of the above examples).…”