The girlfriend getaway market: Segmenting accommodation and service preferences

Khoo‐Lattimore, Catheryn; Prayag, Girish

doi:10.1016/j.ijhm.2014.12.003

Cited by 47 publications

(56 citation statements)

References 71 publications

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“…As such, this sets the foundation for the investigations into 2 C. Khoo-Lattimore and H.J. Gibson women's experiences of solo travel (Gibson & Jordan, 1998;Jordan & Gibson, 2005;Wilson & Little, 2005, 2008 and the current work on GGAs (Berdychevsky, Gibson, & Bell, 2013;Gibson et al, 2012;Khoo-Lattimore & Prayag, 2015). The consistent themes in these studies are that travel is both experienced as empowerment and resistance, but also takes place in a gendered context (Swain, 1995) which often means negotiating issues of risk and safety.…”

Section: Review Of Literature Women As Touristsmentioning

confidence: 84%

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Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

Khoo‐Lattimore

Gibson

2015

Current Issues in Tourism

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In the realm of women's travel, while the accommodation experiences and preferences of female business travellers have been investigated, little is known about the female leisure-traveller in this regard. This study investigates one of the growth sectors in women's travel -girlfriend getaways (GGAs), which are holidays taken by females with other females. An action research approach was employed to explore the accommodation needs of all these female travel groups in the Malaysian context. Using a five-stage approach which included in-depth interviews, a hotel stay for three groups of women on a GGA, focus groups and secondary data analysis, four themes were identified. These themes address feminine comforts, facilitating friendship, safety, and shopping and the use of discount promotions with GGA. Findings suggest that the needs of female leisure-travellers are distinct from those of women who travel on business. Recommendations for hotel management are made to enhance the GGA experience for women, notably providing spaces and activities to facilitate female bonding.

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Section: Review Of Literature Women As Touristsmentioning

confidence: 84%

“…Such trips promote female bonding, opportunities to escape everyday roles and responsibilities and are linked to health and well-being (Berdychevsky, Gibson, & Bell, 2013). Recently, Khoo-Lattimore and Prayag (2015) reinforced the growing popularity of all-female pleasure-travel groups as a global phenomenon in women's travel.…”

Section: Introductionmentioning

confidence: 99%

Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

Khoo‐Lattimore

Gibson

2015

Current Issues in Tourism

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“…Meanwhile, Chiang and Jogaratnam (2005) reveal that the most influential motivating factor for travelling solo to be an adventurous experience. Researchers have attempted to provide tourism marketers and suppliers with tips for product development and service enhancement for this market segment (Khoo-Lattimore & Gibson, 2015;Khoo-Lattimore & Prayag, 2015).…”

Section: Solo Female Tourist Motivationsmentioning

confidence: 99%

“…However, they also show that women have to deal with undesired male attention, sexual harassment and violence (Yang, Khoo-Lattimore & Arcodia, 2015;. The growing phenomenon of all-women travel groups has also been studied to understand travel motivations and activities (Berdychevsky, Gibson, & Bell, 2016;Gibson, Berdychevsky, & Bell, 2012;Khoo-Lattimore & Gibson, 2015;Khoo-Lattimore & Prayag, 2015).…”

Section: Introductionmentioning

confidence: 99%

The solo female Asian tourist

Seow

Brown

2018

Current Issues in Tourism

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This qualitative study explores the travel motivations and experiences of solo female Asian tourists. Data were collected from ten in-depth interviews with a focus on Asian women's travel motivations, experiences and constraints. Thematic analysis was used to analyse the data. Resistance was found to be an important factor as in order to travel solo, the participants had to resist sociocultural expectations for Asian women's behaviour. Sexualized male attention was also found to be an important constraint. Suffering harassment from men in the destinations they visited, the women became fearful of attack or abuse, and this limited their use of the leisure space offered at the destination. Being Asian was felt to further increase their vulnerability. None of these factors however deterred the women from future solo travel plans.

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“…Having reviewed literature in detail it may be noted that central part in nearly all studies having dealt with the analysis of factors influencing decisionmaking on the choice of hotel facilities is taken by customer preferences and expectations (Sammons et al, 1999;Gu & Ryan, 2008;Khoo-Lattimore & Prayag, 2015). Some authors point out that despite a large number of papers, which incorporate analysis of preferences of hotel service users in the decisionmaking context, there are still many open issues and a need for additional analyses (Ariffin & Maghzi 2012, p. 191).…”

Section: Preferences Of Hotel Service Users In Understanding Of Hotelmentioning

confidence: 99%

Importance of Various Service Types in Hotels - Empirical Analysis

2016

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Hotels offer different types of services which have different impacts on the users’ satisfaction and have an influence in various extents on decision making, when it comes to the selection of hotels. As a part of research, empirical analysis based on the importance of different services which hotels provide, was conducted. The idea of research is to determine the importance of different types of services for users. The survey was conducted on a sample of 850 respondents in Serbia. The study used AHP methodology which is used in the decisionmaking process analysis and is suitable for studies defining the rank of relevance of individual elements. The obtained results presented in the study provide information such as, what services offered by hotels have the greatest importance for users. Based on the obtained results in empirical research, and by applying cluster analysis, two different segments of hotel guests are identified based on the preferred services. Segments are statistically different and can represent various targets in the hotel business policy.

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The girlfriend getaway market: Segmenting accommodation and service preferences

Cited by 47 publications

References 71 publications

Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

The solo female Asian tourist

Importance of Various Service Types in Hotels - Empirical Analysis

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