The global expansion of children’s television: a case study of the adaptation of<i>Sesame Street</i>in Spain

Moran, Kristin C.

doi:10.1080/17439880600893333

Cited by 35 publications

(8 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Approaches to glocalization, successfully used by the children's entertainment-education industry, include the addition of "cut-ins" or short segments of highly localized video content added strategically at speci ed points in the video to help viewers identify with it. 17,18 The thoughtful use of color should also be considered, both with regard to the potential signi cance of certain color choices in different global regions as well as the opportunity for color to be used in a way that facilitates accommodation of learners with differing abilities. Color may also be used to enhance the viewer experience on mobile devices, with contrasting colors being easier to differentiate on smaller screens.…”

Section: Discussionmentioning

confidence: 99%

“…This involved collaboration with in-country educators and local voice artists, facilitating the global scaling of this iconic television series. 17,18 We integrated these approaches to facilitate glocalization, by featuring local voices, 19 designing simple, vector-based characters for accessibility across audiences and integrating narratives in an entertainmenteducation approach. A major, underlying goal was to enhance emotional appeal and character identi cation, highlighted as important strategies in the behavior change, communication science, and education literature.…”

Section: )mentioning

confidence: 99%

See 1 more Smart Citation

Design preferences for global scale: A mixed-methods study of “glocalization” of an animated, video-based health communication intervention.

Adam

Chase

McMahon

et al. 2020

Preprint

View full text Add to dashboard Cite

Background Designing health communication interventions for global scaling reinforces health literacy promotion and facilitates time-sensitive global health messaging. Limited literature explores preferences for animation prototypes and other content characteristics across participants living in different global regions. Prior research underscores an urgent need for health communication interventions that are more compelling and accessible across diverse global cultures. This study provides valuable international insights and key considerations for health communicators and educators developing video-based, animated content intended for global distribution. Methods We used a mixed-methods, sequential explanatory design, drawing on participation via an international group of learners enrolled in a massive open online course. Through an online quantitative survey (n = 330), we sought preferences from participants in 73 countries for animation design prototypes to be used in video-based, globally scalable, health communication interventions. To learn more about these preferences, we conducted in-depth interviews (n = 20) with participants selected using maximum variation purposive sampling. Results For globally scalable interventions, most respondents preferred animation design prototypes that were free of cultural identifiers, especially when these were localized through familiar-sounding voiceovers. Across global regions, participants favored narrative approaches, short videos and family structures that were inclusive across age and gender. Conclusions This study summarizes preferences from participants in 73 countries for a variety of design prototypes that could be used in globally scalable, animated health communication videos. We also present novel content development considerations that could inform future interventions. Our findings suggest that global learners may be willing to accept simplified visuals, designed for broad cross-cultural acceptability, especially if the content is localized in other ways, such as the use of locally resonating narratives and voiceovers.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: )mentioning

confidence: 99%

Design preferences for global scale: A mixed-methods study of “glocalization” of an animated, video-based health communication intervention.

Adam

Chase

McMahon

et al. 2020

Preprint

View full text Add to dashboard Cite

show abstract

“…For instance, to oversee licensing, the American media group Sesame Workshop, formerly the Children's Television Workshop (CTW), established an International Division that issued several licensing policies to ensure that foreign versions of 'Sesame Street' were commercial-free and of high quality. Furthermore, alterations to the series have to be approved and supervised by local educational experts working in concert with the Workshop (Moran, 2006). The Workshop also made sure that the local staff received proper training that familiarised them with production guidelines and objectives; it even participated in the hiring process of some senior staff members.…”

Section: Revisiting Localisation Of Media Production: a Western Modelmentioning

confidence: 99%

Localisation between Negotiating Forces: A Case Study of a Chinese Radio Station in the United States

Zou

2018

Westminster Papers in Communication and Culture

View full text Add to dashboard Cite

During the past decade, Chinese state-owned media have accelerated their pace of overseas development to establish their international presence. In their worldwide expansion in the service of the government's political and diplomatic initiatives, these media outlets attempt to connect with and rise in the global media market by borrowing experiences from their Western competitors. This article revisits the Western model of media localisation and examines how the strategic components in Western media's localisation practices are absent in Chinese media's applications, where tensions and incongruities exist between the headquarters and the local production team. By looking closely at the operations of a US-based studio jointly run by the Chinese international broadcaster China Radio International and its local partner, the article further analyses the negotiation between propaganda-oriented logic and market-driven logic as two major driving forces behind Chinese media's worldwide expansion, and how the contradiction and disjuncture between the two affects the media outlets' localisation practices and outcomes.

show abstract

“…No media interventions have been as widespread, popular, or successful as the children's television program Sesame Street. Created 40 years ago in the United States and now in 120 different countries, this program has tackled literacy and numeracy, race relations, environmental concerns, and health and hygiene (Cole, Labin, & Galarza, 2008;Fisch & Truglio, 2001;Moran, 2006). Data from evaluations offer evidence that exposure to these shows can have a positive effect.…”

Section: Sesame Street Interventionsmentioning

confidence: 99%

The impact of Jalan Sesama on the educational and healthy development of Indonesian preschool children: An experimental study

Borzekowski

Henry

2010

International Journal of Behavioral Development

View full text Add to dashboard Cite

Jalan Sesama was developed to address the developmental needs of Indonesian children ages 3 to 6 years. Using a randomized experimental research study design, this study examined the effect of a 14-week intervention on 160 children in the Pandeglang District in Indonesia’s Banten Province. Results offer solid evidence that early cognitive skills, literacy, mathematics, health and safety knowledge, social development, environmental awareness, and cultural awareness significantly improved from baseline to post-intervention. Those with the greatest exposure to Jalan Sesama performed the best, even after controlling for baseline scores, gender, age, and parents’ education. This paper describes how an educational media intervention can have great benefits, even in locales where the children face difficult hardships and lack basic resources.

show abstract

The global expansion of children’s television: a case study of the adaptation ofSesame Streetin Spain

Cited by 35 publications

References 9 publications

Design preferences for global scale: A mixed-methods study of “glocalization” of an animated, video-based health communication intervention.

Design preferences for global scale: A mixed-methods study of “glocalization” of an animated, video-based health communication intervention.

Localisation between Negotiating Forces: A Case Study of a Chinese Radio Station in the United States

The impact of Jalan Sesama on the educational and healthy development of Indonesian preschool children: An experimental study

Contact Info

Product

Resources

About