The Glocal Culture and the Korean Wave

Jang, Wonho; 송정은,

doi:10.34227/tjocc.2016..8.7

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…Korean cultural products, especially drama, are known as to fill this "emptiness". For example, Asian values, such as harmony, family morals, and sacrifice, presented in Korean dramas generate sympathy among Indonesians and Malaysians [10,26]. These features may help Indonesians and Malaysians easily familiarize themselves with Korean culture, thereby facilitating acceptance of the Korean Wave and even desire for some elements of the Korean Wave, such as appearance.…”

Section: Discussionmentioning

confidence: 99%

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Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media

et al. 2020

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In the era of globalization, due to the prevalent cultural exchange between countries, inflows of foreign cultural products can enrich local culture by hybridizing local and global culture together. Although there have been numerous studies on cultural hybridity using qualitative interviews with recipients of foreign cultural products in single countries, cross-national studies that examine the national characteristics that facilitate or impede cultural hybridity remain scarce. The purpose of the present study is to identify the factors that promote or hinder cultural hybridity between the Korean Wave and Muslim culture by probing the similarities and differences in social media data on Korean cultural products between Indonesia and Malaysia using a semantic network analysis. The results of the study uncovered the three factors that promote cultural hybridity (‘Asian identity’, policies emphasizing ‘unity in ethnic diversity’, and ‘local consumers xenocentrism’) and the two hindering elements (‘a conservative nature of religion’ and ‘discrimination between ethnic groups’). Theoretical contributions and practical implications are also provided for promoting cultural hybridity.

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Section: Discussionmentioning

confidence: 99%

“…In this process, the imported cultural products contribute to producing a hybridized culture by creatively adapting to the local culture [25]. The hybridized culture then develops according to the recipients' tastes, values, and needs [26]. At the same time, it keeps the local cultural ethos alive [3].…”

Section: Introductionmentioning

confidence: 99%

Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media

et al. 2020

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One Year is Not Enough to Adapt with a New Traditional Culture: Looking into the Cultural Heritage Elements and Practices Among Immigrants in Malaysia

Yusoff¹,

Hashim²,

Kuay³

et al. 2020

J Ethn Cult Stud

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Adapting to a new traditional cultural environment has noteworthy implications for emotional manifestations, especially among immigrants who migrated to a new place. This study aimed to examine the effect of living duration (one-year cut-off period) among immigrants in Malaysia on their emotional manifestation towards the traditional culture of the ethnic majority. This study also examined the element of cultural items (games, clothes, or food) most affected during their adaptation in the new traditional culture environment. About 119 international graduate students (male; n=72, 61%) from a public university in West Malaysia who met the inclusion criteria took part in this cross-sectional study. They were selected using convenient sampling method. Using visualisation approach, two groups of immigrants with different living duration (less than a year versus a year or more) were asked to respond to the pictures of Malay traditional items (traditional food, game and clothes) that were projected onto the screen. While viewing the pictures, participants rated their emotional state of valence from one (low valence/high pleasantness) to nine (high valence/high pleasantness) according to the non-verbal pictorial measure of Self-Assessment Manikin Scale. Socio-demographic and acculturation scores were also collected. The study found the one-year duration of living in the country as insufficient for the immigrants to adapt to the new cultural environment. Traditional food seems to be the most affected cultural item. The tendency of immigrants to practice the Malay tradition explained 4% of the variance of immigrants’ emotional manifestation towards Malay traditional food. To conclude, the duration of living in a country is crucial to adapt to a new traditional culture. Unsurprisingly perhaps, traditional food in the particular country brought more emotional property than other cultural items.

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The Glocal Culture and the Korean Wave

Cited by 2 publications

References 2 publications

Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media

Cross-National Study on the Perception of the Korean Wave and Cultural Hybridity in Indonesia and Malaysia Using Discourse on Social Media

One Year is Not Enough to Adapt with a New Traditional Culture: Looking into the Cultural Heritage Elements and Practices Among Immigrants in Malaysia

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