Using inexhaustible light energy, plants produce large numbers of metabolites, which include not only primary metabolites but also secondary metabolites, through various metabolic pathways. Secondary metabolites play integral roles in growth, development, symbiosis, reproduction and tolerance to biotic and abiotic stresses in plants (Kutchan 2001). More than 200,000 different metabolites are estimated to be produced in the plant kingdom (Dixon and Strack 2003; Trethewey 2004). On the other hand, the number of metabolites that prokaryotes and animals produce is estimated to be 5000 to 25000, which is much less than that of plants (Trethewey 2004). For more than thousands years, mankind has been utilizing plant metabolites as foods, pharmaceutical compounds and raw materials for industry (Oksman-Caldentey and Saito 2005). In addition, mankind uses plant metabolites for relaxation, e.g. flower color and fragrance. Therefore, plant biosynthetic pathways have been intensively studied, and genetic engineering to control the biosynthetic pathways has been applied for the effective production of useful metabolites (Capell and Christou 2004;Dixon 2005).As well as metabolites, it is likely that plants have many, and various, families of transcription factors compared with other organisms (Riechmann et al. 2000). Transcription factors are defined as proteins that recognize a specific DNA sequence on the promoter region of genes and regulate the expression of the genes positively (activator) or negatively (repressor). Each plant metabolic pathway consists of multiple enzymatic steps, and each enzyme gene is under the regulation of transcription factors ( Figure 1A). Therefore, the diversity of plant transcription factors seems to be tightly linked to the diversity of plant metabolites. This linkage might be a consequence of evolution, which is responsible for their sessile lifestyle and interactions with various environmental stresses (Grotewold 2005).It has become evident that a number of transcription factors act as master regulators of various plant functions, and several of them have been identified to be key regulators for metabolic pathways (Broun 2004;Grotewold 2008). These transcription factors (referred to as metabolic regulators) activate or repress the expression of enzyme genes in specific metabolic pathways. Manipulations of such transcription factors appear to be more effective for the control of metabolic pathways than that of single enzyme genes in plants (Braun et al. 2001;Capell and Christou 2004), because plant metabolic pathways are composed of multiple and complicated steps, and various enzymes are involved at each step. A transcription factor often regulates the expression of multiple genes involved in a biosynthetic Abstract Plant metabolites are produced through complex processes that include multiple enzymatic steps, branched pathways and regulation by a number of functionally redundant transcription factors. In addition, plants synthesize and accumulate each metabolite, especially secondary metabol...