“…The role played by spirituality and religion in affecting consumption has been well recognized in the literature (Arli, Cherrier, & Hari Lasmono, ; Casidy, Phau, & Lwin, ; Choi, Kale, & Shin, ; Stillman, Fincham, Vohs, Lambert, & Phillips, ). Religion has been acknowledged as one of the most cultural forces and influences on consumption (Cornwell et al, ; Lindridge, ).…”