‘The good old days’: An examination of nostalgia in Facebook posts

Davalos, Sergio; Merchant, Altaf; Rose, Gregory M.; Lessley, Brenton; Teredesai, Ankur

doi:10.1016/j.ijhcs.2015.05.009

Cited by 52 publications

(53 citation statements)

References 41 publications

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“…There are many other examples of radio using the power of nostalgia through music to engage with an audience through programmes and radio stations dedicated to certain decades. Facebook itself has been increasingly associated with nostalgia (Davalos et al, 2015). The social network is used primarily to maintain contact with friends and family, many of whom may be living in different geographical locations, or people whom one may have fallen out of regular contact with.…”

Section: Nostalgia and Retro Culturementioning

confidence: 99%

Memories of Our Youth: The Viral Spread of Radio Station Facebook Posts

McMahon

2020

Westminster Papers in Communication and Culture

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Radio and social media have developed a strong relationship in Ireland since the explosion in popularity of the latter from 2008 onward. Although the convergence of radio with Facebook in Ireland has allowed radio stations to reach wider audiences, some stations have been much more successful than others at achieving this. In this article the author presents a case study of Beat, a regional commercial radio station targeting the 'digitally native' (Palfrey and Gasser, 2010) millennial 15-34-year-old market, and one of the Irish Radio Industry's most successful viral media instigators. During the period of study, 2011-2016, Beat was found to be very successful at engaging its audience through bespoke material that connected emotionally with the cultural community. The success of this viral reach helped the station grow its online followers to numbers that far outnumbered their actual listenership. In this article the author presents an analysis of the viral posts that feature childhood toys as the subject matter and explore why these pieces 'went viral'. Using the generational theories of Mannheim (1952) and Strauss and Howe (1991) among others to frame the argument, the author posits that users share media texts which connect with them emotionally and by enjoying this material with others are unified as an affective community of individuals. This experience brings the group closer together and closer to the radio station. I also touch on the power of nostalgia as a factor in the viral spread of media texts. This research employed several research methods: in-depth interviews with radio industry professionals, an online survey of radio listeners/online users of Beat, textual analysis of Beat's Facebook page, direct observation of radio producers and content analysis of social media growth.

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Section: Nostalgia and Retro Culturementioning

confidence: 99%

Memories of Our Youth: The Viral Spread of Radio Station Facebook Posts

McMahon

2020

Westminster Papers in Communication and Culture

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“…Research has shown that a significant proportion of nostalgia-related posts on social media reflect religious themes, with terms like "God", "Jesus", "prayer", and "prophet" appearing frequently. Further, cluster analyses of Facebook posts have identified two thematic dimensions suggestive of ontological security as an underlying motive -one labelled "Christianity" and the other "Spiritual path" (Davalos et al 2015). In this sense, nostalgia may be a kind of modern substitute for religion for validating one's life, a fundamental requirement for achieving a state of ontological security (Giddens, 1991).…”

Section: Need To Verify and Validate The Pastmentioning

confidence: 99%

Ontological security as an unconscious motive of social media users

Areni

2019

Journal of Marketing Management

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Reactions to nostalgia-evoking content on social media platforms like Facebook and YouTube suggest an unconscious motive of ontological security, defined as a 'sense of presence in the world as a real, alive, whole, and in a temporal sense, a continuous person'. In addition to the unprecedented access to the past provided by social media, additional factors such as increasing human longevity, the acceleration of technological and social change, the expanded size and greater interconnectedness of social networks, the proliferation of directly and vicariously experienced places and the secularisation of society have contributed to a growing need for ontological security. Engagement with nostalgia-evoking social media content fulfils the need for ontological security by reintegrating memories of the past into an ongoing, self-affirming narrative or 'life story', while the digital archiving of photos and videos offers the possibility of 'digital immortality' for a virtual self that can be projected into the future.

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“…Furthermore, social media usage is growing exponentially (Giovos, Ganias, Garagouni, & Gonzalvo, 2016), and no research has been conducted into how sharks are portrayed via this platform. Facebook is the world's largest social media network, and therefore it is a particularly common way that the public with news (Davalos, Merchant, Rose, Lessley, & Teredesai, 2015), including human-animal conflicts.…”

Section: Introductionmentioning

confidence: 99%

An analysis of Australian news and current affair program coverage of sharks on Facebook

Busque

Roetman

Dorrian

et al. 2019

Conservat Sci and Prac

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As most people will never encounter sharks in the wild, the media's portrayal of these animals is a key contributing factor to public perception of these species. Facebook is a common way for people to engage with news in Australia. Therefore, content and thematic analysis was conducted on a novel dataset comprising of 2,643 Facebook posts made by Australian news and current affairs media outlets during 2016. To allow for an understanding of the general public's reaction to the media coverage, 40,373 public Facebook user's comments were also analyzed. Shark‐related posts were common, with 87% of all the news‐related Facebook pages analyzed having published at least one post related to sharks and only 49 days had no published shark‐related posts. Shark and human interactions were overwhelmingly the most common theme in the Facebook posts with 45.6% falling into this category and none of these posts labelled the interactions using the Australian Shark Attack File categorization. A common theme emerging from the user comments was that the ocean is dangerous (n = 2,493), suggesting that people may perceive the risk of shark attacks to be high. Because human behaviors negatively impact shark populations, social science research, including media analyses, is an important tool for understanding perceptions of sharks and may guide strategies that could support conservation efforts, including suggestions for how the media should report shark and human interactions.

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‘The good old days’: An examination of nostalgia in Facebook posts

Cited by 52 publications

References 41 publications

Memories of Our Youth: The Viral Spread of Radio Station Facebook Posts

Memories of Our Youth: The Viral Spread of Radio Station Facebook Posts

Ontological security as an unconscious motive of social media users

An analysis of Australian news and current affair program coverage of sharks on Facebook

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